Dear Customers,

Today we are excited to introduce a whole new class of Kindles. Meet Kindle Fire HD, available for £159 in 16GB and £199 in 32GB – and the all-new Kindle Fire, now even better and only £129.

Kindle Fire HD is the world’s most-advanced 7″ tablet, with a stunning custom HD display, the fastest Wi-Fi, exclusive Dolby audio, powerful processor and graphics engine, 16 GB of storage, and 11 hours of battery life, all backed by the world’s best content ecosystem. With Kindle Fire HD, you get instant access to over 22 million films, TV shows, songs, apps, games, books, and magazines.

We’re also excited to bring you the new, latest-generation Kindle Fire—upgraded with a faster processor, twice the memory, and longer battery life than the original—all for only £129. We are thrilled to make it available to our customers in the UK for the first time ever.

Both Kindle Fire and Kindle Fire HD bring you Amazon’s massive selection of digital content. With our Amazon Appstore, you’ll find all your favourite apps and games such as Angry Birds Space, Skyscanner – All Flights! and Jamie’s 20 Minute Meals. The Amazon MP3 Store has over 20 million songs, from bestselling international and British artists. Instantly stream thousands of popular films and TV shows, including Gnomeo & Juliet, Unknown, Desperate Housewives and 24 with a LOVEFiLM Instant subscription. Haven’t experienced LOVEFiLM yet? We’ll give you a one-month free trial to experience the service for yourself. And as always, you can choose from the over one million books from our Kindle Store.

Not only does Kindle Fire HD feature the most-advanced hardware, it’s also a service. When combined with our enormous content ecosystem, unmatched cross-platform interoperability, and standard-setting customer service, we hope you will agree that Kindle Fire HD is the best 7″ tablet available anywhere, at any price.

Happy reading, browsing, playing, watching,

Jeff Bezos
Founder & CEO